Sponsored Benchmarks
Feature sponsorships can include opening and closing mentions built into the imaging around recurring show benchmarks.
NTR • Sponsorships • Sales opportunities
Monetize the show beyond ratings.
The Caleb Radio Show is built to help affiliates create additional revenue opportunities through sponsorable features, complimentary endorsement reads, and localized liner opportunities.
Pricing below is an example only. Radio partners can apply their own price points to the same formulas.
Three ways to monetize
Complimentary Endorsement Reads
Caleb delivers made-to-sound-live endorsement reads with no weekly or monthly talent fee from Caleb. Each endorsement campaign includes up to one :60 recorded read, one :30 recorded read, and one :15 recorded read per week.
Unlimited Liner Reads
Weekly liner reads can localize station promotions, events, sponsors, and community information inside the show. They can also be used as sponsorship liners tied directly to local advertisers. Example: “Hey, what’s going on? It’s Caleb. Thanks for listening to WMLZ. This hour of The Caleb Radio Show is brought to you by…”
Benchmark sponsorship fits
Today’s Top Country Buzz
Runs four times per show with different content each time.
- Local concert venues or ticketing partners
- Country bars, restaurants, or entertainment districts
Hold My Beer Headlines
Runs at least twice per show with different content each time.
- Local bars, grills, breweries, or wing restaurants
- Motorcycle, powersports, or outdoor lifestyle advertisers
Tonight’s WatchList
Runs at least twice per show with different content each time.
- Local internet, cable, or streaming service providers
- Furniture stores, recliner retailers, or home theater companies
Good News About Good Folks
Runs at least twice per show with different content each time.
- Credit unions, banks, or local insurance agencies
- Hospitals, nonprofits, churches, or community-minded businesses
Example revenue math
$5,600/month
Three benchmarks at $300/week equals $3,600/month. Today’s Top Country Buzz at $500/week adds $2,000/month.
$67,200
per year
$5,000/month
Up to five endorsement campaigns per station at an example value of $1,000/month each.
$60,000
per year
$1,200/month
A localized sponsorship liner at $300/week can connect the local station with a local advertiser through hourly show sponsorships, station promotions, or special features.
$14,400
per year
Total annual example value
$141,600
That is the possible annual value when benchmark sponsorships, endorsement campaigns, and liner sponsorships are sold out using these example price points.
$67,200 Benchmarks$60,000 Endorsements$14,400 Liners